Who We Are
MerchCaps ("we," "us," or "our") operates the online store at merchcaps.shop. This Privacy Policy explains what personal information we collect, how we use it, and how we protect it when you visit our store or place an order with us.
By using our website or purchasing from us, you agree to the collection and use of your information as described in this policy.
Information We Collect
We collect information necessary to process your orders, operate our store, and improve your experience. This includes:
Information you give us directly:
- Full name and contact details (email address, phone number)
- Billing and shipping address
- Payment information — processed securely by our payment provider; we never store card numbers on our servers
- Order history and product preferences
- Communications you send us (support emails, inquiries)
Information collected automatically:
- IP address and approximate location
- Browser type, device type, and operating system
- Pages visited, time spent on site, and referring URLs
- Cookies and similar tracking technologies
How We Use Your Information
We use the information we collect to:
- Process, fulfill, and ship your orders
- Send order confirmations, shipping updates, and delivery notifications
- Handle returns, exchanges, and customer support requests
- Prevent fraud and ensure the security of transactions
- Improve our website, products, and overall shopping experience
- Send you marketing emails and promotions only if you have opted in — you can unsubscribe at any time
- Comply with applicable legal obligations
We will never use your data for purposes not listed here without first obtaining your consent.
How We Share Your Information
We do not sell, rent, or trade your personal information to third parties for marketing purposes. We share your data only with trusted service providers who help us operate our business:
- Shipping carriers — to deliver your order (name and shipping address are shared)
- Payment processors — to securely handle your transaction
- Email service providers — to send transactional and marketing emails
- Analytics providers — to understand how customers use our site (anonymized data)
- Legal authorities — when required to comply with a law, court order, or governmental request
All third-party service providers are contractually obligated to protect your data and may only use it for the purposes specified.
Cookies & Tracking
We use cookies and similar tracking technologies to:
- Keep your shopping cart active during your session
- Remember your preferences and login status
- Analyze traffic and understand how visitors interact with our store
- Deliver relevant advertising (where applicable)
You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our store, such as your cart not saving items between visits.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy — including providing our services, maintaining order records, and complying with legal and financial record-keeping requirements.
When your information is no longer needed, we securely delete or anonymize it.
Your Rights
Depending on your location (USA, Canada, or UK), you have rights regarding your personal data, including:
- Access: Request a copy of the personal data we hold about you
- Correction: Request that inaccurate or incomplete information be updated
- Deletion: Request that we delete your personal data, subject to legal retention obligations
- Opt-out: Unsubscribe from marketing emails at any time via the link in any email
- Portability: Request a copy of your data in a portable format (where applicable)
- Complaint: Lodge a complaint with your relevant data protection authority
To exercise any of these rights, contact us at support@merchcaps.shop. We will respond within 30 days.
Third-Party Links
Our website may contain links to external websites or services. These third-party sites have their own privacy policies, and we have no control over or responsibility for their content or practices. We encourage you to review the privacy policy of any site you visit.
Children's Privacy
Our store is intended for users who are 18 years of age or older. We do not knowingly collect personal information from children under the age of 13. If we become aware that a child has provided us with personal information, we will delete it promptly. If you believe a child has submitted their information to us, please contact us immediately at support@merchcaps.shop.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this page periodically.
Continued use of our website after changes are posted constitutes your acceptance of the updated policy.
Questions about your privacy?
We're here to help. Reach out and we'll respond within 2 business days.